Up to the early 90s, the music industry was relatively uniform. The way we accessed music remained the same before the 90s. However, from then, the madness seems to know no boundaries. Immediately the technological explosion kicked in, music because ubiquitous. Once you release your song, it is no longer yours to keep. This article will only look at how music is expected to shape up in the next decade.
- a) Convergence of music streams
A musician today is not required to release his or her music through the conventional channels. Instead, all you need is one media stream like YouTube to go live for the world to see your talent. Long ago, you needed to convince a recording label to produce music for you. If you did not have the big labels backing you, your talent was already wilting before you even started.
The emergence of new streams will cause even mainstream record labels to produce without inserting their labels on products, as labels no longer carry much appreciation. Also, we saw fortune 500 companies like Amazon, Google, Sony, and others join the bandwagon to try and take up a slice of the music pie. This will only make the musician’s chances of making his music global and his talent paying increase.
- b) Copyright and royalties
There is an explosion for the way we access music, which means, a person can get your music anywhere in the world. In the past, people would take inspiration from other people’s songs from elsewhere and use them in their music somehow. Well, that is about to change. It is now easier to scan the web through social media to know when someone is infringing on your copyrights.
Even big artist like Pharrell Williams and Robin Thicke found themselves with a copyright infringement slap on their hands for using a 15-second hook from Marvin Gaye song.
- c) Resurgence of global languages for music
First, it was Gangnam Style, and then followed by Despacito and more will follow. The world music dominance was seen as largely an English language affair until Psy happened. The South Korean sensation broke the internet and even Google when his music hit the billion mark views on YouTube. The surged to 2 billion soon after. This song left a legacy that good music is good music no matter what language it is in.
Luis Fonsi’s Despacito is another turbocharged game-changer that surged to close to four billion in months. Other songs that have had decent showing include Chantaje, Bailando and many others that have taken inspiration from the big hitters. More and more artists from around the world will look at the content and not the language and still play at the biggest stage.
- d) Changing face of performances
Live holographs will bring Tupac, Michael Jackson, Whitney Houston and others to life, but more importantly is the live band and music that may never change. Recently, live bands playing on the advanced concrete Tioga are rekindling the love we fell in with magical nights. It is not likely to change anytime soon.
We seem to have improved massively in terms of technology to an extent that we don’t expect radical changes anymore. We expect now maturity, crazy competition, and global infiltration of the existing technologies mostly in music recording, music marketing, music streams and others.