John Ross Jesensky The Music of Life Fri, 16 Oct 2020 01:14:32 +0000 en-US hourly 1 John Ross Jesensky 32 32 How to Determine If Getting Into The Music Business is the Best Fit For You Fri, 16 Oct 2020 01:14:31 +0000 2020 has been a terrible year for business, but it has also been a year for hanging on to hopes and dreams. While many businesses are closing, some are using the world-wide crisis to give them the kick in the backside they needed and pursue their dream careers.

The music business has been, and is a dream career for many people across the world, but many wonder if in looking past the glitz and glamour, is the industry the best fit for them? Benjy Grinberg Rostrum has been in the music industry for over 20 years and in his opinion here is what you need to know when determining if the music business is the right fit for you.

What aspect of the business do you want to be a part of?

The music industry varies in its employment opportunities. From musician, to singer, to manager or label executive, which ones for you? When considering if the music business is the right fit for you, it is important that you sit down and read up on every career the music business has to offer. Compare those careers to your own talents and match them up against any qualifications you already have. Some job titles in the industry include the following.

– Singer
– DJ
– Producer
– Sound Technician
– Lyricist
– A & R Coordinator
– Roadie
– Music therapist
– Publicist
– Manager
– Music salesman
– Agent
– Song writer
– Conductor et al.

Are you qualified to do the job?

In terms of qualifications being a factor in breaking into the industry, simply put you may or may not need qualifications depending on who is hiring you, or whether you go into business for yourself. In terms of qualifications, some educational skill sets that can help boost your career are the following.

– Bachelor of Music
– Production, theater or drama related degrees
– Bachelor of Business
– Bachelor of Fine Arts et al.

Having a qualification to back you up is great in all, but if you don’t have the personal drive and dedication for the industry, you won’t last long. Degrees are great, but they won’t count for much if you are not eating and breathing music 100% of the time. You have to love what you do!

Do you have enough contacts to get you off the ground?

Their is an age old allegory, it is not what you know; it’s who you know. Now this is fairly important in the world of the music industry. It can be a very cut throat and frankly a snobbish place. If you are new to the industry and have no contacts, you may find it hard to find your feet and make a name for yourself. It is important to not let that discourage you, but have it in the back of your mind that you need to try to build a network before diving into the industry headfirst. Find a mentor and let someone give you guidance through their valuable knowledge of the business.

What about set-up costs?

If you are just breaking into the industry, it is better to go in with someone already established. It costs over $10,000 to get a music studio off the ground. Make some contacts and convince them to part with some of their own money to help you get off the ground.

Are you passionate about music, or are you just looking to get rich quick?

Yes, it is true that musicians (once off the ground) make millions of dollars, as do their managers and such, but this does not happen overnight. It takes hard work, and the lottery of a number one hit to break the glass ceiling. Some people never make it big in the industry and effectively live off of minimum wage, whereas others get lucky with a chart topper and make into the millions of dollars. Benjy Grinberg Rostrum President, (Rostrum Records) estimates that it takes about 4 years to see a return on investment, depending on what area of the business you break into. Benjy is a great lover of music and encourages anyone who is willing to give the industry a shot, so long as they realize that it takes effort and they show as much dedication to the industry as he has.

The bottom line

If you’ve read this far, it means you have what it takes to get into the industry, you just need to take the plunge and hope for the best, most successful experience in the industry that we know you love, already.

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5 Ways Music And Soundtracks Are Chosen For Movies Tue, 11 Aug 2020 16:01:20 +0000 When music and soundtracks are chosen for movies and TV, several methods could be used. The soundtrack could be written based on what the producer wants, or the producer might get together with the director to choose music that fits the style of the movie. The five methods below are easy ways for producers, composers, and directors to work together.

1. Temp Music

Sam Haskell believes that temp music can be helpful when deciding how a movie or TV show will sound. The entire movie or TV show is shot before it goes to the composer or music department. Temp music can be used from other shows or movies.

This music is pulled from another movie that the producer and director like. The scene is cut together with that music, and it is shown to the composer or music department. The composer or music department can try to find something that is similar to the temp music that has been provided. There may or may not be temp music for every scene depending on what the producer and director think works best.

2. The Time Period Of The Program

Those choosing the music for a production should consider the time period of the program. It is easy to select music when the time period is strictly defined. For example, movies or TV shows that occur in the 1920s can feature big band music, salon piano solos, and other popular tunes of the day.

A show that is set in the 80s can feature Billboard Top 100 songs from the 80s, and a show that is set in the Wild West might feature rock music that sounds appropriate or music that was popular during that period. Movies that are set in the 19th Century could feature popular classical composers of the day, or music could be chosen from a specific symphony, opera, or musical because that music is being produced in the movie or show.

3. Commissioning New Music From Popular Bands Or Artists

Sam Haskell recommends working with popular artists who can create tracks for the TV show or movie. The name recognition that the artist gets will help market the movie, and these artists might be eager to be involved in certain TV shows or movies.

It might also be helpful to commission the entire score from one artist. For example, Pharrell wrote the whole score for a film. His fame helped to promote the movie, and the same thing has been done with indie artists like Aimee Mann. The songs commissioned for the movie should sound like singles, and they could live on past the movie or TV show. In fact, these songs could remind people of the production. This association might increase online streaming sales because the songs still play on the radio.

4. Hand The Production Over To A Composer

A common way to create the soundtrack for a movie is to hand the production over to a composer. There are many “name brand” composers that producers trust. A producer could choose the composer because their brand will make the movie or show more popular. A composer might be chosen for the sake of consistency, and that person will write almost all the music for a TV show that could be on the air for a decade or more.

The composer can write the score based on what they have seen, and they will play that music on a keyboard, use a sound lab, or hire a symphony orchestra to play the score. Composers can work with studio musicians in places like LA or New York to record their scores. The producer can pay to have a specific orchestra play the entire score, or particular musicians might be called in to play the score. For example, Wynton Marsalis might be asked to play the music for a movie that is set in New Orleans.

5. Use Minimalism To Create A Unique Viewing Experience

Certain movies feature only one musician to create a unique viewing experience. For example, the movie “Birdman” featured a drummer who played throughout the movie, and he is seen on camera at times as the main character walks the streets of New York.

A singular violinist could be chosen for a movie that features a violinist or needs to sound solemn. A saxophonist could be used for a movie set in the golden age of jazz, or a guitarist could be used for a movie about the rock scene in Los Angeles.

Choosing Music For Productions Is A Fun And Creative Process

Producers, directors, and composers need to work together to choose music for each movie or TV show that suits the production. At the same time, music could be commissioned from popular artists to help with marketing. A singular musician could be used, a popular artist could be asked to write the score, or a composer could write a soundtrack and record with a symphony orchestra paid for by the producer.

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Jeffrey English NJ Shares Why Musicians Make Great Graphic Designers Wed, 03 Jun 2020 14:39:41 +0000 When you are thinking of changing careers or adding to your workload, you might consider becoming a graphic designer. Musicians often make wonderful graphic designers, and there are a few tips below that explain why. This information will help you understand why you might want to hire designers who have more than an art background. You might also consider becoming a designer yourself.

Musicians And Artists Think Alike

Jeffrey English NJ understands that musicians and artists think alike. Musicians and artists both work under the established rules of practice in their respective disciplines. A musician knows what sounds good when they improvise, and they also know what sounds good when they are playing music that was composed long ago.

Artists know what looks good, but they also know how to bend the existing rules to get the results that they want. when a musician becomes an artist, they can easily use their understanding of “breaking the rules” to get what they want.

Musicians And Artists Also Understand How Their Style Makes A Difference

An artist and a musician both understand that they should have a style that is all their own. You can listen to certain bands, composers, and musicians, and you will know instantly who they are. Their style is so distinctive that you cannot think of anyone but them. Some artists and musicians have styles that are so unique that they have been copied over and over again.

This means that an artist and a musician can take inspiration from someone, twist that content, and make it their own.

Musicians And Artists Understand Inspiration

Jeffrey English NJ knows that artists and musicians both get inspired by things that are all around them. This makes a musician a very good graphic artist because they can take inspiration from anything. A client can tell the artist that they want something that closely mirrors an existing piece or campaign, and the designer can twist that idea until it is all their own.

Musicians And Artists Understand Deadlines

Musicians eventually must release their art or music out into the world. A designer cannot change something once it has been completed, and musicians cannot take back the notes they have played. That is why you need to search for designers who are willing to move on when they are finished with a project.

If your designer continues to ask for revision time, you will never get anything done. At the same time, you should also ask your musician or graphic designer how they would expound upon certain marketing strategies. They might want to add their own twist.

Musicians Love Being Creative

Graphic design involves quite a lot of creativity that some people simply cannot summon. You might have found someone who is very good at using a design program or photo editor, but they may not be very creative. You do not want to get generic ideas for your business. You need to find someone who can think outside the box, create something unique, and understand how to avoid copying the things you like most.

Musicians Can Help You Add Music To Your Ad Campaigns

You can work with musicians to add music to your ad campaigns. You should not be afraid to step up to the next level with music that will enhance your videos and ads. You can ask the musician to create the music on their own, or you could ask the musician to pick music that sounds good.

Musicians Can Be Left To Their Own Devices

You do not need to micromanage a musician. Musicians know that they need to practice in private, hone their craft, and improve every day. You can give a musician a few days to get something done, and you can be sure that they are working diligently on the project for that entire time. If you feel you need to micromanage a designer you just hired, you might consider hiring a creative musician instead.


When you are looking for a graphic designer, you should consider hiring a musician who has an eye for details, thinks outside the box, and even helps you add music to your marketing. At the same time, you should consider going into graphic design if you are a musician. A musician can start a new career, make extra money on the side, and enhance their own creativity by working in this field. You do not even need to be good at drawing. You can use computer programs that do most of the work for you

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7 Tips For Creating Your Music Album Cover Fri, 22 May 2020 15:55:02 +0000 Creating music is what gives some people life. As any musician knows, there’s a lot more that goes into it than just making the music. You need to consider everything from the promotion as well as the album art. The album art will be closely attached to the album, so you want it to be good. Here are 7 tips for creating your music album cover.

1. Use a design that represents you as an artist

Most importantly, your album cover needs a design that represents you as an artist. If you are a classically trained pianist with low tolerance for nonsense, you might want something classic and clean looking. If you are upcoming and more of a rule breaker, you may want something more abstract. The colors and design should match your musical style.

2. Incorporate name/logo into the design

People need to know whose music they are looking at when they look at album art. If they share the music with others, you want people to see the name of the musician right there in the album art. Put a clear logo or your name on the album cover for everyone to see. This can even help increase sales to people who encounter the album art while listening to a song.

3. Do something to stand out

There are an almost endless amount of musicians out there. You need to make sure you stand out compared to all of these different people. There are a number of different ways to stand out. Some people use sex appeal. Other people use shock. Still others use gimmicks, such as using 3D technology. Find a substantial way to stand out that helps set you apart from other people. You need to get people’s attention.

4. Try different concepts

Do not pick one concept and stick with that concept the entire time. Instead, try a couple of different concepts. Take all pictures in one day. Examine all of your options with your team to decide which concept works best for you. Once you make a decision on which concept you want to go with, you can narrow it down to those pictures until you find the best one. Having multiple concepts allows you to ultimately be more creative. When you have options, you can see which one works best when it’s next to the others.

5. Ask fans for advice

The music and the album art is a form of expression for you, but it’s also for the fans. Their opinion matters. Show them that you care about what they think by asking in advance. Put out a poll on social media with a couple of different pictures for your album cover to see which one your fans like the most. If one picture is the clear winner, you know this is probably the best picture to use.

6. Use a picture editing software

It’s hard to take the absolute perfect picture. After you take a picture for your album cover, you need to use advanced picture editing software. This will help you make the picture that much better. You can make alterations to change certain unattractive aspects of the picture, such as skin problems on a model. If you happen to be looking for photo editing services in the Pleasantville, NY area, you should look up Daniel Doyle Pleasantville NY. He has the skills and knowhow to take a picture and turn in into something that looks professional and appealing.

7. Promote design (and upcoming album) on social media

Social media is a great place to promote upcoming music. When you do have your album art ready, you should put it out on social media. This gives people a taste of your creative direction by looking at the album art, and it encourages them to look out for the album when it does finally come out. You need to promote your album if you expect to get sales.

Daniel Doyle Pleasantville NY is here to help make your album cover something that screams professionalism as well as creativity. You tell him your ideas, and he can create a picture you’ll be proud to put next to your album for years to come

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How You Can Benefit From a Creative Artists Agency as a Musician Sat, 14 Mar 2020 14:32:26 +0000 A creative artists agency is pretty much the same thing as a talent agency. Not only do they help you find work, but they can help give you many other benefits as well. The music scene is extremely hard to get into and there is a lot of competition, so having a professional, like Nancy Etz, on your side can really help you break into the industry. Some people aren’t sure if one of these agencies is worth it, but the good news is that you can get a lot of information before making a final decision. To help with this, we’re going to discuss 6 benefits you can get by using one of these agencies to help with your music career.

Saves Time

The first benefit of using this type of agency is that it can save you quite a bit of time. Not only can they help you find jobs quicker, but you don’t have to worry about wasting time following leads that might not pan out. Since this industry is extremely competitive, you don’t want to waste too much time. These jobs can go quickly, so every minute counts. By using this type of agency, you’ll have a better shot at trying for these jobs not long after they come out, which can result in you being able to get quite a few gigs.

Extensive Knowledge

Another benefit of these agencies is they have extensive knowledge. There are so many ins and outs of the music industry and you can get overwhelmed rather quickly. If you don’t have the required knowledge, you aren’t going to get as many gigs or be as successful as others who do have the knowledge. To help combat this, you can hire one of these agencies. All of the people who work for them have been working in the industry for quite a while and have collected a lot of knowledge and information. This can include everything from how to find the best gigs to what they can do to help you stand out more than the competition.

Increased Negotiations

When it comes to gigs or jobs, negotiations are something that’s going to happen almost every time. By trying to do everything on your own, you might end up selling yourself short. Hiring someone from one of these agencies means you have a better chance of getting a better payout from your gigs. Most places will try and pay you the least amount they can and some of them will pay you way less than what you’re actually worth. By doing a bunch of gigs that do this, you’re not going to be making much money and you’re going to have a higher chance of missing out on quite a bit of success.

Increased Potential Jobs

You’ll also have increased potential jobs by working with them. Working by yourself means you might not know where to find the best gigs or how to efficiently search for them. By hiring an agency, you’ll get someone that’s on your side and will work as hard as they can to find the best gigs for your talents and requirements. This is also helped by the fact that they have a lot more connections than the average person, so you might end up getting gigs that you had no idea about. All of this can lead to a huge amount of success and help you earn more money than you thought possible.

Minimized Risk

It can be extremely hard to know what’s legitimate and what’s not in the music industry. With so much competition, it can be easy to jump on the first offer you find, but you could end up really hurting yourself and your career. Since things aren’t always as they seem, having a professional on your side means there’s less chance you’ll get roped into these situations. Since you’re trying to make it big and advance your career, it’s crucial to be able to find legitimate gigs that will get your name out there.

Bigger Network

One final benefit is that these agencies have a much bigger network that most people can’t access. These professionals have been in the industry for so long that they’ve formed many relationships and connections. Many of these will go through the professionals to find candidates before they look at the public. You might end up getting gigs that you definitely wouldn’t have otherwise.

As you can see, professionals like Nancy Etz can help give you a huge benefit with your music career. You want to stand out and getting a little bit of help can mean the difference between getting a job and struggling to get into the industry. If you still aren’t sure whether or not you want to hire one of these agencies, reach out and ask any questions you have. They’ll be able to answer and talk to you about any concerns you might have, so don’t be afraid to reach out

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Should You Hire a Public Relations Firm as an Aspiring Musician? Wed, 04 Mar 2020 00:32:20 +0000 Most businesses or companies can benefit at one time or another from a good public relations firm. For authors, artists, entertainers, musicians and other creatives, however, they are not just valuable, they are essential for building your business. Anyone in almost any creative field will almost assuredly need to hire a public relations firm if they have any hopes of being, becoming or staying successful. A public relations firm can help artists at many stages of their career but are a particularly important tool for building an artist’s career. Here are three reasons you should hire a public relations firm as an aspiring musician.

1. They can help you craft your brand

People are innately drawn to certain things and repelled by others for reasons we ourselves cannot always explain. Branding is the process by which you determine the kind of person that is most likely to be drawn by what you have to offer and then determining what elements they are most likely to be drawn to. People are unconsciously drawn and repelled by a wide variety of minutia ranging from specific shades of certain colors to certain fonts over others to certain sounds or types of sounds.

If you were to take the album art of 100 different artists and line them up, it would be fairly easy to sort them into genre even if you were unfamiliar with the artist. As much as artists all want to different, unique and individual, they still have to brand themselves in a certain way if they ever hope to connect strongly with an audience. Branding is about determining what elements will help a specific artist connect most strongly with the audience most predisposed to like what they have to offer. A good public relations firm like Nancy Behrman Communications can help you figure all of this out.

2. They can get you in front of the right influencers

In 2008, world-renowned classical violinist Joshua Bell stood on a Washington D.C. metro platform and played for tips. He made a whopping $32. Two days earlier, he played for a sold-out crowd that paid an average of $100 for a seat to hear him play. He also played the same complex piece in the metro station on the exact same violin, valued at around $3.5 million dollars, as he did in the concert hall. The same music, played by the same musician on the same instrument brought in thousands of dollars one night and $32 another. What made the difference?

The sad fact of the matter is that humans beings are largely herd animals. It just doesn’t matter how great your music is if you don’t have the right people promoting it. Love it or hate it, but influencer marketing works and a good public relations firm can get you in front of the right influencers. Just a single comment about your band, brand, music or album from the right influencer can catapult you right out of obscurity into suddenly being the hottest ticket in town.

3. They can help you become famous the right way

It is an unfortunately reality of all artists that fame and success generally go hand in hand. While many artists want to be successful, not all of them necessarily want to be famous but you generally can’t have one without the other. It is another unfortunate fact that in a world where everyone has a smart phone and access to social media, every conversation, every interaction and every comment you make has the potential to be a bombshell to your brand.

Artists, musicians and other public figures need to become painfully aware that every word they say and every action they take has the potential to go global and significantly tarnish their image and reputation. Just ask Paula Deen, David Hasselhoff, Tom Cruise, Pee-Wee Herman or George Michael. While fame may be critical to your career, the goal is to become famous and not infamous. A good public relations management firm like Nancy Behrman Communications can not only help you build a stellar brand reputation but they can also help you manage things when unfortunate incidents occur in order to preserve your brand as best as possible

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When You Need to Hire a Music Lawyer Mon, 20 Jan 2020 14:53:27 +0000 If you are in the entertainment industry, you will most likely need a lawyer sometime in your profession. The entertainment industry, like most industries, is a very competitive industry to be in.

Having a music lawyer will be incredibly advantageous to you throughout your career. And in this article, we have taken the liberty to outline a few scenarios when you may want to consider having a music lawyer.

It is always best to stay several steps ahead.

Even if you are not going to hiring a music lawyer right away, it will prove invaluable for you to have information on some music lawyers you feel comfortable hiring.

As mentioned, this is a very competitive industry. Everyone wants to “make it.”

So, stay one step ahead of everyone else, and you will have a career that is not as troublesome as other artists.

If you would like to learn more about hiring a lawyer (of any profession, as not all lawyers have the same area of expertise), feel free to reach out to Douglas Healy, who will better guide you through the proper steps of finding the best lawyer for your particular situation.

With this said, let us dive on in, shall we?

When You Need to Hire a Music Lawyer?

Listed below are several incidents when you may want to consider hiring a lawyer.

You Are Way In Over Your Head (Emotions Are Getting In The Way)

Remember, it is all business. It is imperative that you keep your emotions in check and that you professionally control yourself. If you have been in a dispute that could jeopardize your career and you are not at fault, you will want to reach out to a lawyer who will be better equipped at handling the situation.

If your agent is stealing money from you, or if there have been some illegal actions going on in your sphere of influence, you will want to reach out to a music lawyer.

You don’t want to get trapped up in the dream of others. Focus on your career and reach out to a lawyer when things are way out of your hands.

You Can End Up Going To Jail

If there is a possibility of you going to jail, for whatever issue that may have arisen (ill-intent or from sheer naïveté), you will want to reach out to a lawyer.

The music industry, although very exciting, is well-known to be shady as well. There is a lot of people who will backstab and tear down others in a. heartbeat if they get the chance.

Be very careful who you may hang around, and if you do get caught up in a situation that could end you up in prison, reach out to a lawyer.

If Your Opponent Has An Attorney

You will want to reach out to a music lawyer if someone is bringing allegation against you, and they have an attorney. You don’t want to fight in the legal arena by yourself, especially if you have very little knowledge about how the law works.

Hiring a music lawyer to defend you will make this whole ordeal that much easier to handle.

And again, we cannot stress how important it is to have music lawyers already listed. You always want to be prepared for any situations that may arise.

A Contract Is Needed

When it is time to sign your contract, it is important to have someone who is well versed in the legal business parameters to look things over. They will be able to find any loopholes and protect you fro things that may jeopardize your future.

You want to have as much control over your professional life as possible, and by having a music layer look things over, you will be better defended from any schemes that agents may be trying to take on you.

A Contract Has Been Broken

Lastly, if a third-party, or associate, has broken the contract that you have signed, you have been working with, reach out to a music lawyer. They will be able to reinforce the law and even help you get compensated for any losses or images that have been associated with your name due to ill-intent or means to harm you or your likeness.

Need More Resources

If you would like a bit more information about hiring a lawyer, feel free to reach out to Douglas Healy to learn more (the link is above)

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How to Manage Your Money as a Full-Time Musician Sun, 12 Jan 2020 22:58:15 +0000 Being a full-time musician can be a dream come true, but when it comes to managing your money, the dream can quickly turn into a nightmare. The good news is that there’s no reason to abandon the life you love over money when you can simply smarten up about your money habits, and continue to fund your chosen lifestyle. That said, it will be important to keep a close account of all of your money dealings, not just on a monthly basis, but on a daily basis as well.

Now, let’s take a look at some smart ways that you can better manage your money as a full-time musician. Of course, if you ever do find yourself having money troubles, self employed loans can be a lifesaver.

1. Plan Ahead

Whether you’re a street performer going out and doing your thing every day, or whether you’re in a band and have commitments on certain dates, one thing is certain: You need to plan ahead concerning your income. Being able to predict your income is a huge part of being financially responsible, and being able to function as an adult in society.

Of course, this can be difficult if your income as a musician is more sporadic, but that being the case, you should look back at how the money has flowed in the past, and get an idea of what you can expect in the future. Knowing what kind of income you’ll likely have each month can be a big hep in managing your money.

2. Avoid Dangerous Impulse Spending

Being a professional musician can put you in a lot of situations in which impulse spending is a likely possibility, and as everyone knows, impulse spending is the fastest way to blow your budget, and put yourself in a hole financially. The best way to avoid dangerous impulse spending is to give yourself a monthly allowance that you can spend however you want. This will allow you to indulge yourself to a degree that won’t break your budget, or leave you in need of self employed loans to bail you out of a tight spot.

3. Create an Emergency Fund

As someone who is self-employed, an emergency such as a medical issue, your house burning down, or unexpected funeral expenses could be a huge problem. The best way to deal with unexpected expenses such as these is to create an emergency savings fund. This money won’t be touched unless you really need it, so it can be a good idea to store it in a savings account where you can get some interest from it as well. As grim as it sounds, emergencies happen, and they can be very expensive.

4. Take a Financial Education Class

How financially literate are you? Surprisingly, most people just don’t know how to manage money because they were never taught by their parents or their school system. This has produced a population that has a tendency to overspend, and under-save.

Fortunately, you can take financial education classes to increase your financial literacy, and learn how to better manage your money. While this may seem an additional expense, the investment you make in these classes will help to better save and make money later. Of course, a self employed loan could also be used to pay for these classes if you want to go that rout.

5. Hire an Accountant

If you’re making enough money and you really can’t be bothered to keep track of it all, the easy way out is to just hire an accountant to do it for you. Their fees can vary, and how often they go over your finances and report to you is also something you’ll need to consider. However, in the end you will have a professional looking over it all, so you should be in good hands. Just make sure that you hire someone that you can trust, there have been stories of people being taken advantage of by their accountants, so make sure you do your due diligence before making a hire.

Making the Right Choices with Your Money

In the end, managing your money as a full-time musician is all about making the right choices with your money. This may sound obvious, but it can be very easy to make the wrong choices without even realizing it. Your best bet is to pay closer attention to your finances, and keep better track of how much money is coming in, and how much is going out. If you can do that, then you’ll be well on your way to better managing your money

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Keel Associates Discusses How Millennials Are Going Into Debt Attending Music Festivals Sun, 25 Aug 2019 15:13:02 +0000 Music is a big part of millennial’s lives. Born in the late ’80s and early ’90s, this demographic comprises the majority of users in music apps such as Spotify. According to Statista, 29% of Spotify users are at ages 25-34, which is considered the age range of millennials.

This says a lot about music being central to this group of people. One aspect of being fans of music is attending music festivals. Attending music festivals is a growing trend for millennials and Gen Z’ers, which is the main market for these events. People dress up in their most unique of clothes, with plastic cups on their hands while sitting on the grass and spotting their favorite celebrities.

According to Keel Associates, a well-known financial advising company, millennials are going into debt due to these music festivals. In this post, they will share the reasons why this group of people is susceptible to debt.

Keel Associates Discusses How Millennials Are Going Into Debt Attending Music Festivals

Music festival tickets are expensive.

The cost of going to music festivals is not a joke–in fact, tickets can range from $500 to $1,000. In an article by Business Insider, there were reportedly people who are willing to purchase $1,000 tickets to attend Coachella, one of the most popular music festivals held in California.

If you’re a millennial earning an average of $2000 a month, this can range from a quarter or even half of a month’s salary. According to Keel Associates, earning lower than that means some would even go lengths to have credit card debt to purchase these tickets.

Music festivals have expensive campsite costs.

Another particular activity that millennials also love to do in music festivals is camping on grounds. Apparently, the most popular music festivals have expensive camping costs which may amount to almost $10,000. The premium locations are said to cost more money.

Even with the budget locations, all expenses can add up when people attending music festivals spend on RVs, camping equipment, and buying supplies needed to last the whole trip. Since music festivals last more than a day, the costs can add up quickly especially if lodging and other supplies are on the luxurious end.

Music festivals have expensive food choices.

This can ve avoided with preparation, but some would spend days inside the campgrounds purchasing food. As most of us are aware, food trucks in fairs, festivals, and other special events may be more costly than usual.

If millennials plan to finish the festival duration, they would spend around $50 to $100 a day on food. For a whole week, this would amount to as much as $700. These expensive food choices along with luxury lodging can quickly add up to the total amount sans the expensive ticket prices.

There are credit card offers for frequent music festival-goers.

Another seemingly attractive option for some music festival-goers is credit card offers for VIP passes and ‘discounts’ for the various events. Since these offers are marketed in the thought of saving money, some millennials would have the tendency to go overboard with their purchases, amounting to debt. Thus, it could also be one of the reasons why this particular group of people ends up spending a lot in music festivals.

Recreational activities such as music festivals can be a great part of millennials’ work-life balance, but it all boils down to setting priorities. With wise spending, this group of people can enjoy fun activities while still managing to avoid debt

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Ismail Sirdah Discusses His Steez Sat, 16 Mar 2019 16:08:44 +0000

Always try hard and do not give up. Also, I try to use fewer cliches when giving advice. In all seriousness, the only way that you can fail in this market is by giving up. Thus, make sure you fight hard and do your best until the very end!

Ismail Sirdah on Interview
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